NAPPP to Launch Ad Campaign

Article archive / June 1, 2010

Originally published: . Volume 1, No. 10. Source pages: 14.

The National Alliance of Professional Psychology Providers (NAPPP) is planning to launch a public awareness campaign, placing ads with major newspapers such as the New York Times and Wall Street Journal.

Executive Director, Dr. John Caccavale, told the Times, “I am on the final chapter of a white paper that will be the foundation for the campaign. The title is ‘Failure To Serve: A White Paper on The Use of Medications As First Line Treatments And Misuse In Behavioral Interventions.’” He noted, “The paper does what we do best, provide solid research to back up our claims that doctoral level psychologists are the best trained behavioral health providers.”

The ad campaign focuses on the impact of drug companies and the need for patients to have an accurate diagnosis and evaluation by a doctoral level psychologist. In NAPPP’s draft ad, topics include, “Is Your Health Being Shortchanged By Drug Companies and Insurers?” and “Patients Deserve To Be Diagnosed by Doctors Skilled in Diagnosing.” Also included is, “This is How Patients Should Be Treated- 3 Steps To An Effective Treatment Plan.”


This article is part of a historical newspaper archive. Read the original issue for its original layout, photographs and graphics.