Article archive / June 1, 2013
Originally published: . Volume 4, No. 10. Source pages: 16.
So here I am again, still Susie Marie PhD. I've settled on my in-the-media public name, supported by positive responses from a sampling of both sexes across age groups, including rural and city dwellers, workers, retirees, and students. I came up with the name of my new TV show, South River Stories, several years ago, and waited for the rest of my life to catch up with my idea. That's life as a Myers- Briggs intuitive. I had the idea, I loved the idea, and finally I am implementing the idea.
The first step toward realization of my idea was to file for federal registration of "South River Stories" with the U.S. Patent and Trademark office. Well over a year after I began that process, I received confirmation that my mark had been approved. Now, as I write this column and develop my show, I look on the wall in front of me and see my certificate, inspiring me to continue to go forward on this media mission.
A service mark is a big deal in business. If you look closely at various items on your desk, you will see the ® after the brand names. For example, I see Liquid Paper®, Kleenex®, and Scotch® (. . . my tape dispenser, y'all . . . I live life sans alcohol . . .). Sometimes those registration marks are really tiny, but, if you look closely, you will see them. They are supposed to accompany the registered words wherever they appear. And so, without further adieu, I am happy to invite you to watch South River Stories® – The TV Show, premiering this November. You want to know where? Where? Well, I am in negotiation for airtime and funding, so stay tuned for confirmation of that detail. As an independent producer I am putting the show together from scratch, i.e., from my intuitive bank of ideas, and banking on sponsors to invest in the show.
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