Article archive / July 1, 2016
Originally published: . Volume 7, No. 7. Source pages: 13, 14.
(Editor’s note: “Webpages” is a feature that highlights the web presence of those in the Louisiana psychology community.)
When we reviewed the website for Dr. Lacey Seymour’s Live Oak Behavioral Psychology in 2012, we were impressed by the theme, art, and ease for visitors. Seymour’s previous site was a delight to the eye with a heart-warming tone for child services.
Her new website, put in place in 2015 retains all the sparkle, fun, and useful information, but builds in a lot more value for this thriving practice that has moved to a multidisciplinary focus. Dr. Seymour’s new website expresses the new focus, characterized by the name change to Live Oak Children’s Center. The Center hosts an array of profess- sionals who address concerns for both “typically developing children as well as children with special needs.”
Why the change? “My practice has grown significantly over the last five years,” said Dr. Seymour, “and I wanted a website that was informative to patients as well as functional. I decided to rebrand as ‘Live Oak Children's Center’ to showcase the fact that we are now a multidisciplinary practice, and not just a psychology clinic,” she said. “It was important to me that each discipline have it's own section of the website and I also wanted the capability to blog online via the website,” Seymour said. “The older version was not compatible with current technology, and needed a ‘facelift.’”
Live Oak Children’s Center is located in Covington, and Dr. Seymour, the CEO and Clinical Director, is both a licensed Psychologist and a licensed Behavior Analyst.
The clinical team at the Center includes Dr. Abby Lambert, also both a licensed Psychologist and Behavior Analyst, and a team of other professionals. Elizabeth Hughes and Laurel Jenkins are Pediatric Occupational Therapists; Katherine Crosby is the Art Therapist; Courtney Harrison and Kelsey Schultz are Pediatric Speech Language Pathologists; and the Office Manager is Tameka Gordan.
Biographical information about all the staff, including photos, is offered in a pleasing, elegant, but approachable style and format. Visitors are even treated to some interesting facts––Dr. Seymour likes coffee, Dr. Lambert’s dog is named Bailey, and almost everyone on staff is either an LSU or Saints’ fan, or both.
While the name changed to Live Oak Children’s Center, keeping the subtitle, “Building Roots to Reach the Sky,” the elements of the previous logo are all still beautifully captured in a tree with little handprints as the foliage. The image is a winning one, with many levels of meaning.
The multidisciplinary practice is laid out for site visitors on the landing page, and potential clients are likely to be drawn to the clickable and colorful boxes in the middle of the landing page for quick information on major questions they might have.
These boxes include Occupational Therapy, Psychology, Applied Behavior Analysis, Feeding Therapy, Speech & Language Pathology, Early Intervention Program, and Art Therapy. Hover over any box and you get a transparent photo and short title, and option to jump to more description––very cool.
Important information for potential clients is also presented about the firm’s services, appointments, insurance, forms.
The “About Us” option gives a brief but complete description of the Center’s approach and value: “Live Oak Children’s Center addresses a unique need in our community by providing a place where families can come to receive a variety of services that address the emotional, behavioral, and developmental needs of children all under one roof. The clinicians at Live Oak believe in a whole-child approach to treatment and work together to ensure that all of the needs of each child are being continually met.” A listing of diagnoses and disorders helps visitors understand what concerns can be addressed. These include, Attention Deficit Hyperactivity Disorder, Oppositional Defiant Disorder, Learning Disorders, Anxiety Disorders, Depressive Disorders, Developmental Disorders, Feeding Disorders, Apraxia of Speech, Auditory Processing Disorder, Autism Spectrum Disorder, Cochlear Implants, Cerebral Palsy, Traumatic Brain Injury, Hearing Loss, and others.
Descriptions of services are expanded throughout various elements of the site. For example, in Psychoeducational Evaluations, the service is described: “At Live Oak, we offer comprehensive multidisciplinary assessments for children with a variety of concerns including developmental, attention, learning, emotional and behavioral difficulties. Assessments typically include direct observation of the child across a variety of environments in addition to testing in the clinic.
Common referral reasons include testing for: – Attention Deficit/Hyperactivity Disorder (ADHD) – Autism Spectrum Disorders – Disruptive Behavior Problems – Social Skills – Learning Difficulties including Dyslexia – Giftedness.
Visitors are provided straightforward information about what to expect. Examples include, “Intellectual Testing (1–2 hours)” and “Assessment of Autism Spectrum Disorders (if appropriate) (1 hour)” or “Feedback session with Parents to discuss report and treatment recommendations (1 hour).”
Other descriptions include “Individual Therapy” and “Social Skills Group.” And in Applied Behavior Analysis (ABA), areas for “ABA Services for School Aged Children” and “Early Intervention ABA Services” are included. Another example for Occupational Therapy includes “Individual Therapy,” “Group Handwriting,” and “School Based Services.” Each area has its own description and explanation.
An addition to the new website is the Blog. The landing page lays out three engaging topics right from the start, titled “FROM OUR BLOG.”
Currently displayed are posts on “The Power of the Mandala,” by Katherine Crosby, “Our Favorite Books for Late Talkers,” by Courtney Harrison, and “Games to Improve Visual Perceptual Skills,” by Elizabeth Hughs. Other blog posts are included in the sections for staff members.
Throughout, the graphics are delightful, pleasing, yet elegant. The information is appropriate and complete. It is difficult to see what more a visitor would need that has not been provided. But if they do need more, contact information is easily available.
Visitors to the new website experience the vision for the Center, letting them experience what level of professionalism is likely associated with the Center, and all navigated without a glitch.
The webpage does some heavy lifting to inform and educate its visitors, and also for the clinic.
“Patients are now able to get information online as well as request appointments from the website,” explained Dr. Seymour. “I am also able to track how many clients request information, which is a very helpful marketing tool.”
“I am currently working on incorporating a feature on the website so that patients can make payments and pay any outstanding balances online,” she explained. “Finding a practice management and accounting software that aligns with online billing payments has been quite a challenge but it's definitely something we are working on.”
It took about six months for the revision, which was created by Gatorworks Web Design, but Dr. Seymour felt it was all worthwhile and necessary.
“I think it's essential that practitioners invest in online marketing strategies,” she said. “The internet is a powerful tool and a good website and online presence is essential in order to be successful and competitive in today's world,” said Dr. Seymour.
Experience it at http://liveoakchildrens.net
We reviewed Dr. Seymour’s website in 2012 and thought it was spectacular. But her new one is beautiful and works even harder for the Center.
This article is part of a historical newspaper archive. Read the original issue for its original layout, photographs and graphics.